Stuck in the middle
Ice Cream Sandwich shop branding.
This was a project I worked on for a client to create a fun and modern logo for an ice cream sandwich shop. I played with a lot of different styles for this logo to come up with something modern and fresh for my client. Below are some of the versions of the logo. For colors, we ended up using a mint color because it's both a recognizable ice cream color and a fun bright color.
To help my client pick the final invite they liked the best, I did a mock-up of the shop with the logo.